2011 is slowly winding down and Christmas is just over the horizon. I'm looking forward to a few days off, but also to coming back in 2012 and getting stuck in. 2012 will be a very different year in …
Remixing your marketing mix online
I have been invited to publish a guest post at Smart Insights on the challenges and opportunities of applying the Marketing Mix in Digital Marketing. I often hear that the concept of the marketing …