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Roberto Hortal

Leader in Innovation and Digital. Head of Innovation at RM Studio.

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All the books I’ve read

I am an avid reader. I listen to audiobooks in the car, the train and planes, and have a goal to read at least 2 books a month.
I tend to go for Business, Technology, and general non-fiction but also read the odd novel.

Here are all the books I’ve read so far

2019

Great Classic Stories: 22 Unabridged Classics
Great Classic Stories: 22 Unabridged Classics

The Corporation That Changed the World: How the East India Company Shaped the Modern Multinational
The Corporation That Changed the World: How the East India Company Shaped the Modern Multinational

The Body: A Guide for Occupants
The Body: A Guide for Occupants

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

The Demon-Haunted World: Science as a Candle in the Dark
The Demon-Haunted World: Science as a Candle in the Dark

Talking to Strangers: What We Should Know about the People We Don’t Know

The Imagineers of War: The Untold Story of DARPA, the Pentagon Agency That Changed the World
The Imagineers of War: The Untold Story of DARPA, the Pentagon Agency That Changed the World

Spectacles
Spectacles

Dogfight: How Apple and Google Went to War and Started a Revolution
Dogfight: How Apple and Google Went to War and Started a Revolution

The Testaments (The Handmaid’s Tale, #2)

Permanent Record
Permanent Record

Little Rice: Smartphones, Xiaomi, and The Chinese Dream
Little Rice: Smartphones, Xiaomi, and The Chinese Dream

Why Does E=mc²? (And Why Should We Care?)
Why Does E=mc²? (And Why Should We Care?)

The Design of Everyday Things
The Design of Everyday Things

The Royal Art of Poison: Filthy Palaces, Fatal Cosmetics, Deadly Medicine, and Murder Most Foul
The Royal Art of Poison: Filthy Palaces, Fatal Cosmetics, Deadly Medicine, and Murder Most Foul

Alibaba: The House That Jack Ma Built
Alibaba: The House That Jack Ma Built

How To: Absurd Scientific Advice for Common Real-World Problems
How To: Absurd Scientific Advice for Common Real-World Problems

Thinking: The New Science of Decision-Making, Problem-Solving, and Prediction
Thinking: The New Science of Decision-Making, Problem-Solving, and Prediction

The God Argument: The Case against Religion and for Humanism
The God Argument: The Case against Religion and for Humanism

Sapiens
Sapiens: A Brief History of Humankind

Homo Deus
Homo Deus: A Brief History of Tomorrow

The Recovering: Intoxication and Its Aftermath
The Recovering: Intoxication and Its Aftermath

The Portable Atheist: Essential Readings for the Nonbeliever
The Portable Atheist: Essential Readings for the Nonbeliever

Overclocked: Stories of the Future Present
Overclocked: Stories of the Future Present

Tim Cook: The Genius Who Took Apple to the Next Level
Tim Cook: The Genius Who Took Apple to the Next Level

The Physics of Everyday Things: The Extraordinary Science Behind an Ordinary Day
The Physics of Everyday Things: The Extraordinary Science Behind an Ordinary Day

Do Dice Play God?: The Mathematics of Uncertainty
Do Dice Play God?: The Mathematics of Uncertainty

Peak: Secrets from the New Science of Expertise
Peak: Secrets from the New Science of Expertise

The Setup: A True Story of Dirty Cops, Soccer Moms, and Reality TV
The Setup: A True Story of Dirty Cops, Soccer Moms, and Reality TV

A Little History of the World
A Little History of the World

Heroes: Mortals and Monsters, Quests and Adventures
Heroes: Mortals and Monsters, Quests and Adventures

Mythos: The Greek Myths Retold
Mythos: The Greek Myths Retold

The Paradox of Choice: Why More Is Less
The Paradox of Choice: Why More Is Less

Marvel Comics: The Untold Story
Marvel Comics: The Untold Story

Fukushima: The Story of a Nuclear Disaster
Fukushima: The Story of a Nuclear Disaster

Humble Pi: A Comedy of Maths Errors
Humble Pi: A Comedy of Maths Errors

Fermat’s Enigma: The Epic Quest to Solve the World’s Greatest Mathematical Problem

Chocolate Wars: The 150-Year Rivalry Between the World’s Greatest Chocolate Makers

McMafia: A Journey Through the Global Criminal Underworld
McMafia: A Journey Through the Global Criminal Underworld

The Glass Cage: Automation and Us
The Glass Cage: Automation and Us

Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World
Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World

Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

Operation Hail Storm (Hail, #1)
Operation Hail Storm (Hail, #1)

A Perfect Spy
A Perfect Spy

The Leadership Lab: Understanding Leadership in the 21st Century
The Leadership Lab: Understanding Leadership in the 21st Century

The Furthest Station (Peter Grant, #5.5)
The Furthest Station (Peter Grant, #5.5)

Lies Sleeping (Peter Grant, #7)
Lies Sleeping (Peter Grant, #7)

The Hanging Tree (Peter Grant, #6)
The Hanging Tree (Peter Grant, #6)

Foxglove Summer (Peter Grant, #5)
Foxglove Summer (Peter Grant, #5)

Broken Homes (Peter Grant, #4)
Broken Homes (Peter Grant, #4)

Whispers Underground
Whispers Underground

Moon Over Soho (Peter Grant, #2)
Moon Over Soho (Peter Grant, #2)

Midnight Riot (Peter Grant, #1)
Midnight Riot (Peter Grant, #1)

The Spider Network: The Wild Story of a Math Genius, a Gang of Backstabbing Bankers, and One of the Greatest Scams in Financial History
The Spider Network: The Wild Story of a Math Genius, a Gang of Backstabbing Bankers, and One of the Greatest Scams in Financial History

Playing to Win: How Strategy Really Works
Playing to Win: How Strategy Really Works

What’s Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise

The Art of Strategy: A Game Theorist’s Guide to Success in Business and Life

Raising Steam (Discworld, #40, Moist von Lipwig #3)
Raising Steam (Discworld, #40, Moist von Lipwig #3)

I Shall Wear Midnight (Discworld, #38; Tiffany Aching, #4)
I Shall Wear Midnight (Discworld, #38; Tiffany Aching, #4)

Snuff (Discworld, #39; City Watch #8)
Snuff (Discworld, #39; City Watch #8)

Unseen Academicals (Discworld, #37; Rincewind #8)
Unseen Academicals (Discworld, #37; Rincewind #8)

Making Money (Discworld, #36; Moist Von Lipwig, #2)
Making Money (Discworld, #36; Moist Von Lipwig, #2)

Wintersmith (Discworld, #35; Tiffany Aching, #3)
Wintersmith (Discworld, #35; Tiffany Aching, #3)

Thud! (Discworld, #34; City Watch #7)
Thud! (Discworld, #34; City Watch #7)

2018

Going Postal (Discworld, #33; Moist von Lipwig, #1)
Going Postal (Discworld, #33; Moist von Lipwig, #1)

A Hat Full of Sky (Discworld, #32; Tiffany Aching, #2)
A Hat Full of Sky (Discworld, #32; Tiffany Aching, #2)

The Wee Free Men (Discworld, #30; Tiffany Aching, #1)
The Wee Free Men (Discworld, #30; Tiffany Aching, #1)

Night Watch (Discworld, #29; City Watch, #6)
Night Watch (Discworld, #29; City Watch, #6)

The Amazing Maurice and His Educated Rodents (Discworld, #28)
The Amazing Maurice and His Educated Rodents (Discworld, #28)

The Last Hero (Discworld #27; Rincewind #7)
The Last Hero (Discworld #27; Rincewind #7)

Thief of Time (Discworld, #26; Death, #5)
Thief of Time (Discworld, #26; Death, #5)

The Truth (Discworld, #25; Industrial Revolution, #2)
The Truth (Discworld, #25; Industrial Revolution, #2)

The Fifth Elephant (Discworld, #24; City Watch, #5)
The Fifth Elephant (Discworld, #24; City Watch, #5)

Carpe Jugulum (Discworld #23; Witches #6)
Carpe Jugulum (Discworld #23; Witches #6)

The Last Continent (Discworld, #22; Rincewind #6)
The Last Continent (Discworld, #22; Rincewind #6)

Jingo (Discworld, #21; City Watch, #4)
Jingo (Discworld, #21; City Watch, #4)

Hogfather (Discworld, #20; Death, #4)
Hogfather (Discworld, #20; Death, #4)

Feet of Clay (Discworld, #19; City Watch, #3)
Feet of Clay (Discworld, #19; City Watch, #3)

Maskerade (Discworld, #18; Witches #5)
Maskerade (Discworld, #18; Witches #5)

Interesting Times (Discworld, #17; Rincewind #5)
Interesting Times (Discworld, #17; Rincewind #5)

Soul Music (Discworld, #16; Death, #3)
Soul Music (Discworld, #16; Death, #3)

Men at Arms (Discworld, #15; City Watch #2)
Men at Arms (Discworld, #15; City Watch #2)

Lords and Ladies (Discworld, #14; Witches #4)
Lords and Ladies (Discworld, #14; Witches #4)

Small Gods (Discworld, #13)
Small Gods (Discworld, #13)

Witches Abroad (Discworld, #12; Witches #3)
Witches Abroad (Discworld, #12; Witches #3)

The Boy Who Was Raised as a Dog: And Other Stories from a Child Psychiatrist’s Notebook

Successful Networking in 7 simple steps
Successful Networking in 7 simple steps

Reaper Man (Discworld, #11; Death, #2)
Reaper Man (Discworld, #11; Death, #2)

Moving Pictures (Discworld, #10; Industrial Revolution, #1)
Moving Pictures (Discworld, #10; Industrial Revolution, #1)

Eric (Discworld, #9; Rincewind #4)
Eric (Discworld, #9; Rincewind #4)

Guards! Guards! (Discworld, #8; City Watch #1)
Guards! Guards! (Discworld, #8; City Watch #1)

Pyramids (Discworld, #7)
Pyramids (Discworld, #7)

Wyrd Sisters (Discworld, #6; Witches #2)
Wyrd Sisters (Discworld, #6; Witches #2)

Sourcery (Discworld, #5; Rincewind #3)
Sourcery (Discworld, #5; Rincewind #3)

Mort (Death, #1; Discworld, #4)
Mort (Death, #1; Discworld, #4)

Equal Rites (Discworld, #3; Witches, #1)
Equal Rites (Discworld, #3; Witches, #1)

The Light Fantastic (Discworld, #2; Rincewind #2)
The Light Fantastic (Discworld, #2; Rincewind #2)

The Color of Magic (Discworld, #1; Rincewind, #1)
The Color of Magic (Discworld, #1; Rincewind, #1)

Tales from the Couch: A Clinical Psychologist’s True Stories of Psychopathology
Tales from the Couch: A Clinical Psychologist’s True Stories of Psychopathology

Factfulness: Ten Reasons We’re Wrong About the World – and Why Things Are Better Than You Think

Maps of Meaning: The Architecture of Belief
Maps of Meaning: The Architecture of Belief

Live Work Work Work Die: a journey into the savage heart of Silicon Valley
Live Work Work Work Die: a journey into the savage heart of Silicon Valley

God and the Folly of Faith: The Incompatibility of Science and Religion
God and the Folly of Faith: The Incompatibility of Science and Religion

God: The Failed Hypothesis: How Science Shows That God Does Not Exist
God: The Failed Hypothesis: How Science Shows That God Does Not Exist

Conscious Capitalism: Liberating the Heroic Spirit of Business
Conscious Capitalism: Liberating the Heroic Spirit of Business

This Idea Is Brilliant: Lost, Overlooked, and Underappreciated Scientific Concepts Everyone Should Know
This Idea Is Brilliant: Lost, Overlooked, and Underappreciated Scientific Concepts Everyone Should Know

A Feast for Crows (A Song of Ice and Fire, #4)
A Feast for Crows (A Song of Ice and Fire, #4)

A Storm of Swords (A Song of Ice and Fire, #3)
A Storm of Swords (A Song of Ice and Fire, #3)

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

What Algorithms Want: Imagination in the Age of Computing
What Algorithms Want: Imagination in the Age of Computing

The Patrick Melrose Novels
The Patrick Melrose Novels

Pogingen iets van het leven te maken: Het geheime dagboek van Hendrik Groen, 83¼ jaar
Pogingen iets van het leven te maken: Het geheime dagboek van Hendrik Groen, 83¼ jaar

The Book of the Year 2018: Your Definitive Guide to the World’s Weirdest News
The Book of the Year 2018: Your Definitive Guide to the World’s Weirdest News

The Power of Little Ideas
The Power of Little Ideas

Augmented: Life in the Smart Lane
Augmented: Life in the Smart Lane

WTF?: What’s the Future and Why It’s Up to Us

Benjamin Franklin: An American Life
Benjamin Franklin: An American Life

Origin (Robert Langdon, #5)
Origin (Robert Langdon, #5)

The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute
The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute

Nudge: Improving Decisions About Health, Wealth, and Happiness
Nudge: Improving Decisions About Health, Wealth, and Happiness

Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Someone Comes to Town, Someone Leaves Town
Someone Comes to Town, Someone Leaves Town

Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

A Clash of Kings (A Song of Ice and Fire, #2)
A Clash of Kings (A Song of Ice and Fire, #2)

12 Rules for Life: An Antidote to Chaos
12 Rules for Life: An Antidote to Chaos

Walkaway
Walkaway

A Game of Thrones (A Song of Ice and Fire, #1)
A Game of Thrones (A Song of Ice and Fire, #1)

Skin in the Game: The Hidden Asymmetries in Daily Life
Skin in the Game: The Hidden Asymmetries in Daily Life

Way of the Wolf: Become a Master Closer with Straight Line Selling
Way of the Wolf: Become a Master Closer with Straight Line Selling

Enlightenment Now: The Case for Reason, Science, Humanism, and Progress
Enlightenment Now: The Case for Reason, Science, Humanism, and Progress

Shooting Up: A Short History of Drugs and War
Shooting Up: A Short History of Drugs and War

The River of Consciousness
The River of Consciousness

The Casebook of Sherlock Holmes: Volume 2
The Casebook of Sherlock Holmes: Volume 2

The Casebook of Sherlock Holmes: Volume 1
The Casebook of Sherlock Holmes: Volume 1

My Inventions
My Inventions

Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming
Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming

How to Build a Universe: An Infinite Monkey Cage Adventure
How to Build a Universe: An Infinite Monkey Cage Adventure

The Productivity Project: Accomplishing More by Managing Your Time, Attention, and Energy
The Productivity Project: Accomplishing More by Managing Your Time, Attention, and Energy

Now: The Physics of Time
Now: The Physics of Time

The Art of Invisibility: The World’s Most Famous Hacker Teaches You How to Be Safe in the Age of Big Brother and Big Data

DarkMarket: Cyberthieves, Cybercops and You
DarkMarket: Cyberthieves, Cybercops and You

Side Hustle: Build a Side Business and Earn Extra Cash, Without Quitting Your Day Job
Side Hustle: Build a Side Business and Earn Extra Cash, Without Quitting Your Day Job

Life 3.0: Being Human in the Age of Artificial Intelligence
Life 3.0: Being Human in the Age of Artificial Intelligence

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

High Output Management
High Output Management

Confessions of an Alien Hunter: A Scientist’s Search for Extraterrestrial Intelligence

Cannibalism: A Perfectly Natural History
Cannibalism: A Perfectly Natural History

An Anthropologist on Mars: Seven Paradoxical Tales
An Anthropologist on Mars: Seven Paradoxical Tales

Incognito: The Secret Lives of the Brain
Incognito: The Secret Lives of the Brain

Rework
Rework

Fire and Fury: Inside the Trump White House
Fire and Fury: Inside the Trump White House

Ready Player One (Ready Player One, #1)
Ready Player One (Ready Player One, #1)

Artemis
Artemis

Shoe Dog: A Memoir by the Creator of NIKE
Shoe Dog: A Memoir by the Creator of NIKE

The Man Who Mistook His Wife for a Hat and Other Clinical Tales
The Man Who Mistook His Wife for a Hat and Other Clinical Tales

Hit Refresh
Hit Refresh

Get Well Soon: History’s Worst Plagues and the Heroes Who Fought Them

2017 and before

The Book of the Year
The Book of the Year


Blue Planet II
Blue Planet II


Ask an Astronaut: My Guide to Life in Space (Official Tim Peake Book)
Ask an Astronaut: My Guide to Life in Space (Official Tim Peake Book)


Operation Hail Storm (Hail, #1)
Operation Hail Storm (Hail, #1)


Get Well Soon: History’s Worst Plagues and the Heroes Who Fought Them


One Nation Under God: How Corporate America Invented Christian America
One Nation Under God: How Corporate America Invented Christian America


Messy: The Power of Disorder to Transform Our Lives
Messy: The Power of Disorder to Transform Our Lives


It’s Not Easy Being Green: And Other Things to Consider


The One Device: The Secret History of the iPhone
The One Device: The Secret History of the iPhone


The Complete Short Stories
The Complete Short Stories


A Man on the Moon
A Man on the Moon


The Missionary Position: Mother Teresa in Theory and Practice
The Missionary Position: Mother Teresa in Theory and Practice


DNA: The Story of the Genetic Revolution
DNA: The Story of the Genetic Revolution


Science in the Soul: Selected Writings of a Passionate Rationalist
Science in the Soul: Selected Writings of a Passionate Rationalist


The Long Dark Tea-Time of the Soul (Dirk Gently, #2)
The Long Dark Tea-Time of the Soul (Dirk Gently, #2)


Life Inc.: How the World Became a Corporation and How to Take it Back
Life Inc.: How the World Became a Corporation and How to Take it Back


Deep Work: Rules for Focused Success in a Distracted World
Deep Work: Rules for Focused Success in a Distracted World


The Martian
The Martian


Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture
Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture


The Daily Show: An Oral History as Told by Jon Stewart, the Correspondents, Staff and Guests
The Daily Show: An Oral History as Told by Jon Stewart, the Correspondents, Staff and Guests


Alice in Sunderland
Alice in Sunderland


Now You See It: Simple Visualization Techniques for Quantitative Analysis
Now You See It: Simple Visualization Techniques for Quantitative Analysis


The Industries of the Future
The Industries of the Future


The Future of Ideas: The Fate of the Commons in a Connected World
The Future of Ideas: The Fate of the Commons in a Connected World


Startup Communities: Building an Entrepreneurial Ecosystem in Your City
Startup Communities: Building an Entrepreneurial Ecosystem in Your City


Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.


Droidmaker: George Lucas and the Digital Revolution
Droidmaker: George Lucas and the Digital Revolution


The Fat Duck Cookbook
The Fat Duck Cookbook


Alinea
Alinea


The Big Fat Duck Cookbook
The Big Fat Duck Cookbook


Where Wizards Stay Up Late: The Origins of the Internet
Where Wizards Stay Up Late: The Origins of the Internet


The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World’s Most Important Company


The Index Card: Why Personal Finance Doesn’t Have to Be Complicated
The Index Card: Why Personal Finance Doesn’t Have to Be Complicated


Breaking the Chains of Gravity
Breaking the Chains of Gravity


The Hacker Ethic: A Radical Approach to the Philosophy of Business
The Hacker Ethic: A Radical Approach to the Philosophy of Business


Skunk Works: A Personal Memoir of My Years at Lockheed
Skunk Works: A Personal Memoir of My Years at Lockheed


An Enquiry Concerning Human Understanding
An Enquiry Concerning Human Understanding


The Greatest Show on Earth: The Evidence for Evolution
The Greatest Show on Earth: The Evidence for Evolution


Turn the Ship Around!: A True Story of Turning Followers into Leaders
Turn the Ship Around!: A True Story of Turning Followers into Leaders


Testosterone Rex: Myths of Sex, Science, and Society
Testosterone Rex: Myths of Sex, Science, and Society


The Innovator’s Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas


Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion


The Ancestor’s Tale: A Pilgrimage to the Dawn of Evolution


Brief Candle in the Dark: My Life in Science
Brief Candle in the Dark: My Life in Science


Fraud: An American History from Barnum to Madoff
Fraud: An American History from Barnum to Madoff


The Gene: An Intimate History
The Gene: An Intimate History


God: The Most Unpleasant Character in All Fiction
God: The Most Unpleasant Character in All Fiction


Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions
Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions


Pre-Suasion: A Revolutionary Way to Influence and Persuade
Pre-Suasion: A Revolutionary Way to Influence and Persuade


Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success


Overcomplicated: Technology at the Limits of Comprehension
Overcomplicated: Technology at the Limits of Comprehension


Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age
Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age


I Contain Multitudes: The Microbes Within Us and a Grander View of Life
I Contain Multitudes: The Microbes Within Us and a Grander View of Life


Forces of Nature
Forces of Nature


Strategy: A History
Strategy: A History


Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets


The Bed of Procrustes: Philosophical and Practical Aphorisms
The Bed of Procrustes: Philosophical and Practical Aphorisms


Human Universe
Human Universe


The Tetris Effect: The Game that Hypnotized the World
The Tetris Effect: The Game that Hypnotized the World


Michael Jackson, Inc.: The Rise, Fall, and Rebirth of a Billion-Dollar Empire
Michael Jackson, Inc.: The Rise, Fall, and Rebirth of a Billion-Dollar Empire


Whiplash: How to Survive Our Faster Future
Whiplash: How to Survive Our Faster Future


No Logo
No Logo


The Etymologicon: A Circular Stroll through the Hidden Connections of the English Language
The Etymologicon: A Circular Stroll through the Hidden Connections of the English Language


Walkaway
Walkaway


The World Without Us
The World Without Us


Alibaba: The House That Jack Ma Built
Alibaba: The House That Jack Ma Built


The Horologicon: A Day’s Jaunt Through the Lost Words of the English Language


Smarter Than You Think: How Technology is Changing Our Minds for the Better
Smarter Than You Think: How Technology is Changing Our Minds for the Better


The Effective Executive: The Definitive Guide to Getting the Right Things Done
The Effective Executive: The Definitive Guide to Getting the Right Things Done


Tequila Mockingbird: Cocktails with a Literary Twist
Tequila Mockingbird: Cocktails with a Literary Twist


Atheism: A Very Short Introduction
Atheism: A Very Short Introduction


At the Devil’s Table: The Untold Story of the Insider Who Brought Down the Cali Cartel


Outside In: The Power of Putting Customers at the Center of Your Business (UK Edition)
Outside In: The Power of Putting Customers at the Center of Your Business (UK Edition)


A Field Guide to Lies: Critical Thinking in the Information Age
A Field Guide to Lies: Critical Thinking in the Information Age


Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
Digital Wars: Apple, Google, Microsoft and the Battle for the Internet


Dreaming in Code: Two Dozen Programmers, Three Years, 4,732 Bugs, and One Quest for Transcendent Software
Dreaming in Code: Two Dozen Programmers, Three Years, 4,732 Bugs, and One Quest for Transcendent Software


Everydata: The Misinformation Hidden in the Little Data You Consume Every Day
Everydata: The Misinformation Hidden in the Little Data You Consume Every Day


His Bloody Project: Documents Relating to the Case of Roderick Macrae
His Bloody Project: Documents Relating to the Case of Roderick Macrae


The Omnivore’s Dilemma: A Natural History of Four Meals


Cognitive Surplus: Creativity and Generosity in a Connected Age
Cognitive Surplus: Creativity and Generosity in a Connected Age


The Evolution of Everything: How New Ideas Emerge
The Evolution of Everything: How New Ideas Emerge


The Mother Tongue: English and How It Got That Way
The Mother Tongue: English and How It Got That Way


The Story of Philosophy: The Lives and Opinions of the World’s Greatest Philosophers


The Undoing Project: A Friendship That Changed Our Minds
The Undoing Project: A Friendship That Changed Our Minds


Cyberspies: The Secret History of Surveillance, Hacking, and Digital Espionage
Cyberspies: The Secret History of Surveillance, Hacking, and Digital Espionage


Kingpin: How One Hacker Took Over the Billion-Dollar Cybercrime Underground
Kingpin: How One Hacker Took Over the Billion-Dollar Cybercrime Underground


The Apple Way
The Apple Way


I’m Feeling Lucky: The Confessions of Google Employee Number 59


Hackers: Heroes of the Computer Revolution
Hackers: Heroes of the Computer Revolution


Perfect Pitch: The Art of Selling Ideas and Winning New Business
Perfect Pitch: The Art of Selling Ideas and Winning New Business


From Vision to Exit: The Entrepreneur’s Guide to Building and Selling a Business


Every Time I Find the Meaning of Life, They Change It: Wisdom of the Great Philosophers on How to Live
Every Time I Find the Meaning of Life, They Change It: Wisdom of the Great Philosophers on How to Live


Execution: The Discipline of Getting Things Done
Execution: The Discipline of Getting Things Done


America Again: Re-becoming the Greatness We Never Weren’t


Why People Believe Weird Things: Pseudoscience, Superstition, and Other Confusions of Our Time
Why People Believe Weird Things: Pseudoscience, Superstition, and Other Confusions of Our Time


Context: Further Selected Essays on Productivity, Creativity, Parenting, and Politics in the 21st Century
Context: Further Selected Essays on Productivity, Creativity, Parenting, and Politics in the 21st Century


Online Recruitment: A New World
Online Recruitment: A New World


The Most Important Thing: Uncommon Sense for the Thoughtful Investor
The Most Important Thing: Uncommon Sense for the Thoughtful Investor


Who Moved My Cheese?
Who Moved My Cheese?


Bold: How to Go Big, Create Wealth and Impact the World
Bold: How to Go Big, Create Wealth and Impact the World


The Blade Artist
The Blade Artist


The Idea Hunter: How to Find the Best Ideas and Make Them Happen
The Idea Hunter: How to Find the Best Ideas and Make Them Happen


Econopower: How a New Generation of Economists Is Transforming the World
Econopower: How a New Generation of Economists Is Transforming the World


The First 90 Days: Critical Success Strategies for New Leaders at All Levels
The First 90 Days: Critical Success Strategies for New Leaders at All Levels


Erwin Schrodinger and the Quantum Revolution
Erwin Schrodinger and the Quantum Revolution


The Universe in Zero Words: The Story of Mathematics as Told Through Equations
The Universe in Zero Words: The Story of Mathematics as Told Through Equations


The Theory That Would Not Die: How Bayes
The Theory That Would Not Die: How Bayes’ Rule Cracked the Enigma Code, Hunted Down Russian Submarines, and Emerged Triumphant from Two Centuries of Controversy


The Idea Factory: Bell Labs and the Great Age of American Innovation
The Idea Factory: Bell Labs and the Great Age of American Innovation


The Annotated Turing: A Guided Tour Through Alan Turing’s Historic Paper on Computability and the Turing Machine


Nine Algorithms That Changed the Future: The Ingenious Ideas That Drive Today’s Computers


Thinking, Fast and Slow
Thinking, Fast and Slow


Thus Spoke Zarathustra
Thus Spoke Zarathustra


Communicating Data with Tableau
Communicating Data with Tableau


Creating Data Stories with Tableau Public
Creating Data Stories with Tableau Public


Tableau Your Data!: Fast and Easy Visual Analysis with Tableau Software
Tableau Your Data!: Fast and Easy Visual Analysis with Tableau Software


Tableau for Dummies
Tableau for Dummies


The Heart Goes Last
The Heart Goes Last


Innovation and Entrepreneurship: Practice and Principles
Innovation and Entrepreneurship: Practice and Principles


Misbehaving: The Making of Behavioral Economics
Misbehaving: The Making of Behavioral Economics


The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job
The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job


Zero to One: Notes on Startups, or How to Build the Future
Zero to One: Notes on Startups, or How to Build the Future


A Clockwork Orange
A Clockwork Orange


Brave New World
Brave New World


Countdown to Zero Day: Stuxnet and the Launch of the World’s First Digital Weapon


The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything


The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference


Sacred Cows: A Lighthearted Look at Belief and Tradition Around the World
Sacred Cows: A Lighthearted Look at Belief and Tradition Around the World


El amor en los tiempos del cólera
El amor en los tiempos del cólera


Quantum Theory: A Very Short Introduction
Quantum Theory: A Very Short Introduction


Periodic Tales: The Curious Lives of the Elements
Periodic Tales: The Curious Lives of the Elements


Economics: The User’s Guide


god is Not Great: How Religion Poisons Everything
god is Not Great: How Religion Poisons Everything


The Making of Modern Economics: The Lives and Ideas of the Great Thinkers
The Making of Modern Economics: The Lives and Ideas of the Great Thinkers


The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


Unstoppable: Harnessing Science to Change the World
Unstoppable: Harnessing Science to Change the World


The Pixar Touch: The Making of a Company
The Pixar Touch: The Making of a Company


iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It
iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It


Sprint: A Radically New Way to Test Ideas, Solve Problems and Answer Your Most Pressing Questions
Sprint: A Radically New Way to Test Ideas, Solve Problems and Answer Your Most Pressing Questions


Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking Without Thinking


Outliers: The Story of Success
Outliers: The Story of Success


Quick and Nimble: Lessons from Leading CEOs on How to Create a Culture of Innovation
Quick and Nimble: Lessons from Leading CEOs on How to Create a Culture of Innovation


Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers


How to Bake Pi: An Edible Exploration of the Mathematics of Mathematics
How to Bake Pi: An Edible Exploration of the Mathematics of Mathematics


Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal
Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal


Free: The Future of a Radical Price
Free: The Future of a Radical Price


River Out of Eden: A Darwinian View of Life
River Out of Eden: A Darwinian View of Life


Big Brands, Big Trouble: Lessons Learned the Hard Way
Big Brands, Big Trouble: Lessons Learned the Hard Way


Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets


The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers


Rework
Rework


Facts Are Sacred. Simon Rogers
Facts Are Sacred. Simon Rogers


Guide to Organisation Design: Creating High-Performing and Adaptable Enterprises
Guide to Organisation Design: Creating High-Performing and Adaptable Enterprises


Leading Digital: Turning Technology into Business Transformation
Leading Digital: Turning Technology into Business Transformation


Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences
Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences


The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win
The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win


The Righteous Mind: Why Good People are Divided by Politics and Religion
The Righteous Mind: Why Good People are Divided by Politics and Religion


The Brain: The Story of You
The Brain: The Story of You


First, Break All the Rules: What the World’s Greatest Managers Do Differently


Money and Power: How Goldman Sachs Came to Rule the World
Money and Power: How Goldman Sachs Came to Rule the World


I Think You’ll Find it’s a Bit More Complicated Than That


What If?: Serious Scientific Answers to Absurd Hypothetical Questions
What If?: Serious Scientific Answers to Absurd Hypothetical Questions


I, Robot (Robot #0.1)
I, Robot (Robot #0.1)


The Blind Watchmaker: Why the Evidence of Evolution Reveals a Universe Without Design
The Blind Watchmaker: Why the Evidence of Evolution Reveals a Universe Without Design


The Magic of Reality: How We Know What’s Really True


Antifragile: Things That Gain from Disorder
Antifragile: Things That Gain from Disorder


Quantum: A Guide for the Perplexed
Quantum: A Guide for the Perplexed


Algorithms to Live By: The Computer Science of Human Decisions
Algorithms to Live By: The Computer Science of Human Decisions


Strengths Finder 2.0
Strengths Finder 2.0


Content: Selected Essays on Technology, Creativity, Copyright, and the Future of the Future
Content: Selected Essays on Technology, Creativity, Copyright, and the Future of the Future


The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies


Ghost in the Wires: My Adventures as the World’s Most Wanted Hacker


The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future


The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail


The Universe in a Nutshell
The Universe in a Nutshell


NOPI: The Cookbook
NOPI: The Cookbook


The Cloud Sketcher: A Novel
The Cloud Sketcher: A Novel


God Collar. Marcus Brigstocke
God Collar. Marcus Brigstocke


The Wars Against Saddam
The Wars Against Saddam


Complete Prose
Complete Prose


The Motorcycle Diaries: Notes on a Latin American Journey
The Motorcycle Diaries: Notes on a Latin American Journey


Harry Potter and the Deathly Hallows (Harry Potter, #7)
Harry Potter and the Deathly Hallows (Harry Potter, #7)


The Lord of the Rings (The Lord of the Rings, #1-3)
The Lord of the Rings (The Lord of the Rings, #1-3)


The Two Towers (The Lord of the Rings, #2)
The Two Towers (The Lord of the Rings, #2)


The Return of the King (The Lord of the Rings, #3)
The Return of the King (The Lord of the Rings, #3)


The Fellowship of the Ring (The Lord of the Rings, #1)
The Fellowship of the Ring (The Lord of the Rings, #1)


The Hobbit
The Hobbit


He dicho
He dicho


El Gran Libro De Mortadelo Y Filemón: 50o. Aniversario
El Gran Libro De Mortadelo Y Filemón: 50o. Aniversario


Cash in on Conflict: Professional and Personal Success Through Partnering
Cash in on Conflict: Professional and Personal Success Through Partnering


13, rue del percebe
13, rue del percebe


Online Marketing
Online Marketing


Merde Happens
Merde Happens


Dude, Where’s My Country?


Eat That Frog!: Get More of the Important Things Done, Today!
Eat That Frog!: Get More of the Important Things Done, Today!


How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life
How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life


The Prisoner and the Penguin: And 75 Other Marketing Stories
The Prisoner and the Penguin: And 75 Other Marketing Stories


Microinteractions: Designing with Details
Microinteractions: Designing with Details


Filth
Filth


Me and My Web Shadow: How to Manage Your Reputation Online
Me and My Web Shadow: How to Manage Your Reputation Online


La conjura de los necios
La conjura de los necios


Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage


The Undercover Economist
The Undercover Economist


The 7 Habits of Highly Effective People
The 7 Habits of Highly Effective People


Designing Web Usability
Designing Web Usability


Dispara, yo ya estoy muerto
Dispara, yo ya estoy muerto


Prioritizing Web Usability
Prioritizing Web Usability


Los Tambores de La Luna Nueva
Los Tambores de La Luna Nueva


En el nombre del cerdo
En el nombre del cerdo


The Girl Who Played with Fire (Millennium #2)
The Girl Who Played with Fire (Millennium #2)


La catedral del mar
La catedral del mar


On Royalty
On Royalty


Los hombres que no amaban a las mujeres (Millennium, #1)
Los hombres que no amaban a las mujeres (Millennium, #1)


Blind Faith
Blind Faith


Shakespeare: The World as a Stage
Shakespeare: The World as a Stage


En tiempo de prodigios
En tiempo de prodigios


The English: A Portrait of a People
The English: A Portrait of a People


Porno
Porno


Peter Pan in Scarlet
Peter Pan in Scarlet


A Short History of Nearly Everything
A Short History of Nearly Everything


The Liar
The Liar


If You Liked School, You’ll Love Work


Headstrong: 52 Women Who Changed Science-and the World
Headstrong: 52 Women Who Changed Science-and the World


Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results
Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results


Playing to Win: How Strategy Really Works
Playing to Win: How Strategy Really Works


Business Model You: A One-Page Method for Reinventing Your Career
Business Model You: A One-Page Method for Reinventing Your Career


Modernist Cuisine: The Art and Science of Cooking
Modernist Cuisine: The Art and Science of Cooking


La sombra del viento (El cementerio de los libros olvidados, #1)
La sombra del viento (El cementerio de los libros olvidados, #1)


Traction: A Startup Guide to Getting Customers
Traction: A Startup Guide to Getting Customers


Crush It!: Why Now Is the Time to Cash In on Your Passion
Crush It!: Why Now Is the Time to Cash In on Your Passion


Web Analytics: An Hour a Day
Web Analytics: An Hour a Day


In the Plex: How Google Thinks, Works, and Shapes Our Lives
In the Plex: How Google Thinks, Works, and Shapes Our Lives


Signal to Noise
Signal to Noise


The Portable Atheist: Essential Readings for the Nonbeliever
The Portable Atheist: Essential Readings for the Nonbeliever


The End of Faith: Religion, Terror, and the Future of Reason
The End of Faith: Religion, Terror, and the Future of Reason


Letter to a Christian Nation
Letter to a Christian Nation


Advanced Web Metrics with Google Analytics
Advanced Web Metrics with Google Analytics


Starship Titanic
Starship Titanic


Noma: Time and Place in Nordic Cuisine
Noma: Time and Place in Nordic Cuisine


Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead
Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead


Modern Romance
Modern Romance


The Thrilling Adventures of Lovelace and Babbage: The (Mostly) True Story of the First Computer
The Thrilling Adventures of Lovelace and Babbage: The (Mostly) True Story of the First Computer


The Food Lab: Better Home Cooking Through Science
The Food Lab: Better Home Cooking Through Science


How Music Got Free: The End of an Industry, the Turn of the Century, and the Patient Zero of Piracy
How Music Got Free: The End of an Industry, the Turn of the Century, and the Patient Zero of Piracy


Come as You Are: The Surprising New Science that Will Transform Your Sex Life
Come as You Are: The Surprising New Science that Will Transform Your Sex Life


Forensics: What Bugs, Burns, Prints, DNA and More Tell Us About Crime
Forensics: What Bugs, Burns, Prints, DNA and More Tell Us About Crime


Value Proposition Design: How to Create Products and Services Customers Want
Value Proposition Design: How to Create Products and Services Customers Want


Wtf?: What’s the Future of Business?: Changing the Way Businesses Create Experiences


Good Strategy Bad Strategy: The Difference and Why It Matters
Good Strategy Bad Strategy: The Difference and Why It Matters


The Choice
The Choice


A Day at elbulli - Classic Edition
A Day at elbulli – Classic Edition


Management in 10 Words
Management in 10 Words


Velocity: The Seven New Laws for a World Gone Digital
Velocity: The Seven New Laws for a World Gone Digital


The Smart Entrepreneur: How to Build for a Successful Business
The Smart Entrepreneur: How to Build for a Successful Business


E-Business & E-Commerce Management: Strategy, Implementation and Practice
E-Business & E-Commerce Management: Strategy, Implementation and Practice


Inside Steve’s Brain


Las canicas, las cuquis y el novio tontito de Mamá (Memorias del marqués de Sotoancho, #7)
Las canicas, las cuquis y el novio tontito de Mamá (Memorias del marqués de Sotoancho, #7)


Leadership and Motivation: The Fifty-Fifty Rule and the Eight Key Principles of Motivating Others
Leadership and Motivation: The Fifty-Fifty Rule and the Eight Key Principles of Motivating Others


Eta: El Saqueo de Euskadi
Eta: El Saqueo de Euskadi


El Paraíso en la otra esquina
El Paraíso en la otra esquina


Cityboy: Beer and Loathing in the Square Mile
Cityboy: Beer and Loathing in the Square Mile


Strategic Marketing Management
Strategic Marketing Management


Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences
Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences


Www. Colour
Www. Colour


Content Management for Dynamic Web Delivery
Content Management for Dynamic Web Delivery


The Design of Sites: Patterns, Principles, and Proceses for Crafting a Customer-Centered Web Experience
The Design of Sites: Patterns, Principles, and Proceses for Crafting a Customer-Centered Web Experience


Winning Through Innovation: A Practical Guide to Leading Organizational Change and Renewal
Winning Through Innovation: A Practical Guide to Leading Organizational Change and Renewal


Web Design That Works: Secrets for Successful Web Design
Web Design That Works: Secrets for Successful Web Design


The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick)
The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick)


How to Manage
How to Manage


How to Lead: What You Actually Need to Do to Manage, Lead, and Succeed
How to Lead: What You Actually Need to Do to Manage, Lead, and Succeed


Web Project Management: Delivering Successful Commercial Web Sites
Web Project Management: Delivering Successful Commercial Web Sites


Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing


Call to Action: Secret Formulas to Improve Online Results
Call to Action: Secret Formulas to Improve Online Results


Rimas Y Declaraciones Poeticas (Coleccion Austral (1987), 6.)
Rimas Y Declaraciones Poeticas (Coleccion Austral (1987), 6.)


Don Quixote
Don Quixote


Trainspotting
Trainspotting


Thing Explainer: Complicated Stuff in Simple Words
Thing Explainer: Complicated Stuff in Simple Words


Watching the English: The Hidden Rules of English Behaviour
Watching the English: The Hidden Rules of English Behaviour


Cooking for Geeks: Real Science, Great Hacks, and Good Food
Cooking for Geeks: Real Science, Great Hacks, and Good Food


Gratitude
Gratitude


The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization


Death Note Box Set
Death Note Box Set


Kitchen Heaven
Kitchen Heaven


Gordon Ramsay’s Fast Food: Recipes From “The F Word”


Delia’s Happy Christmas


Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]
Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]


Always Be Testing: The Complete Guide to Google Website Optimizer
Always Be Testing: The Complete Guide to Google Website Optimizer


Pitch Yourself: The Most Effective CV You’ll Ever Write, the best interview you’ll ever give, Secure the job you really want


The CV Book: Your Definitive Guide To Writing The Perfect CV
The CV Book: Your Definitive Guide To Writing The Perfect CV


Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders


Growth Hacker Marketing
Growth Hacker Marketing


The Unlikely Pilgrimage of Harold Fry (Harold Fry, #1)
The Unlikely Pilgrimage of Harold Fry (Harold Fry, #1)


The Establishment: And How They Get Away with It
The Establishment: And How They Get Away with It


Pirate Cinema
Pirate Cinema


Little Brother
Little Brother


The Ultimate Hitchhiker’s Guide to the Galaxy


Notes from a Small Island
Notes from a Small Island


The Innovators: How a Group of Hackers, Geniuses and Geeks Created the Digital Revolution
The Innovators: How a Group of Hackers, Geniuses and Geeks Created the Digital Revolution


Einstein: His Life and Universe
Einstein: His Life and Universe


An Astronaut’s Guide to Life on Earth


Bad Science
Bad Science


The Man Who Mistook His Wife for a Hat and Other Clinical Tales
The Man Who Mistook His Wife for a Hat and Other Clinical Tales


The Origin of Species
The Origin of Species


The Selfish Gene
The Selfish Gene


A Brief History of Time
A Brief History of Time


The God Delusion
The God Delusion


Very Good Lives: The Fringe Benefits of Failure and the Importance of Imagination
Very Good Lives: The Fringe Benefits of Failure and the Importance of Imagination


The Black Swan: The Impact of the Highly Improbable
The Black Swan: The Impact of the Highly Improbable


Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration


What Would Google Do?
What Would Google Do?


The Long Tail: Why the Future of Business is Selling Less of More
The Long Tail: Why the Future of Business is Selling Less of More


Platform: Get Noticed in a Noisy World
Platform: Get Noticed in a Noisy World


Enchantment: The Art of Changing Hearts, Minds, and Actions
Enchantment: The Art of Changing Hearts, Minds, and Actions


Tribes: We Need You to Lead Us
Tribes: We Need You to Lead Us


The Goal: A Process of Ongoing Improvement
The Goal: A Process of Ongoing Improvement


Built to Last: Successful Habits of Visionary Companies
Built to Last: Successful Habits of Visionary Companies


Delivering Happiness: A Path to Profits, Passion, and Purpose
Delivering Happiness: A Path to Profits, Passion, and Purpose


Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die


Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Freakonomics, #1)
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Freakonomics, #1)


The Innovator’s Solution: Creating and Sustaining Successful Growth


Elon Musk: Inventing the Future
Elon Musk: Inventing the Future


Good to Great: Why Some Companies Make the Leap… and Others Don’t


Steve Jobs
Steve Jobs

Happy reading!

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