Roberto Hortal

I am Roberto Hortal, a Digital thought leader and agent of change. I lead organisations in transformational journeys to make Digital and Innovation a part of their DNA. As a Digital and Innovation Director with abundant experience in UK and international corporations, I help enterprises develop their tools, processes, people, culture and structure: creating growth, operational excellence and success.

Roberto Hortal’s career

I was the Director of Membership Products and Services at Co-op Digital.
Membership is at the core of the Co-op difference: its members. Members have earned over £45 million from the 5% they get back by buying own-brand products and services. They also earn 1% for local causes and since September they’ve accumulated over £9 million. In April 2017 we gave £9 million to over 4,000 local causes across the UK. And in the first year we welcomed over 1 million new members!

Previously, I was Head of Connected Home at EDF Energy‘s Blue Lab, the Open Innovation Incubator and Startup Accelerator, a position I took in 2016 after 5 years as Head of Digital at EDF Energy, delivering a program of Digital Transformation that was central to EDF Energy’s winning the Marketing Society’s Grand Prix in 2015.

I joined EDF Energy from RSA insurance group, which I joined as Head of Digital for MORE TH>N before moving to the Central and Eastern Europe business as Digital Director to take the direct insurance business model to the rest of Europe.

Prior to RSA I run Digital at easyJet, where I introduced many innovations such as Speedy Boarding, Dynamic Packaging of ancillary products, a Holidays website; as well as managing the Digital launch of new routes, countries, languages and payment methods.

I started my career at Nokia, where I developed a global Digital Marketing capability over 10 years.

• Web: Hortal.com
• Twitter: @rhortal
• LinkedIn: rhortal
• Mobile phone: +44 7515 354607
• Skype: eltiorob
• Paypal.me: rhortal
• My PGP pubic key: PGP public key