I am Roberto Hortal, a Product leader and agent of change. I lead organisations in transformational journeys to make Empowered Product Teams a part of their DNA. …
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A Product Pioneer
Meet Roberto Hortal: a tireless innovator with over 20 years’ Product and Innovation experience at senior level across a range of sectors including Education, Green Tech, Energy, Retail, Travel, Insurance and Telecommunications.
I am Chief Product and Technology Officer at Wall Street English. Throughout my career, I have led Product, Technology and Innovation at several global B2C and B2B organisations.
I am passionate about transforming organisations, adopting the tools and practices of the Internet era to respond to the evolving needs of customers and colleagues.
I am Chief Product and Technology Officer at Wall Street English. Throughout my career, I have led Product, Technology and Innovation at several global B2C and B2B organisations.
I am passionate about transforming organisations, adopting the tools and practices of the Internet era to respond to the evolving needs of customers and colleagues.
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Don’t just take my word for it
Roberto is a corporate entrepreneur and disruptor from within. When he joined EDF Energy the company was well behind customer expectations in its digital maturity. Roberto quickly step changed the company's digital offering. This was a great success. Digital is now the lead channel for winning and serving customers. Martin Stead. Marketing Director. EDF Energy
Articles
Build your knowledge on Innovation by exploring my articles: a wealth of resources for CEOs, CIOs, CDOs and Innovation professionals.

How to Overcome Resistance to Change
Change is a constant in life, both personally and professionally. However, change can also be difficult and disruptive. It is not uncommon for people …
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The Hottest New Thing in Product Management: Product-Led Growth
If you're a product manager, you're probably familiar with the traditional sales-led growth model. This model relies on outbound sales and marketing …
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The Importance of Resilience in Product Management
The COVID-19 pandemic has shown that product teams need to be prepared to adapt to change quickly. This means having a strong understanding of the …
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Product Managers are like…
The product manager is a key role in businesses today. They are responsible for the overall success of a product, from conception to launch and …

The Rise of Agile Product Development
In today's rapidly changing world, businesses need to be able to adapt quickly to new market conditions and customer demands. This is where agile …
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The Evolution of Marketing Roles: From Traditional to Product Management
Marketing roles have been undergoing a transformation, with traditional marketing practices evolving into product management. This shift is driven by …
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