I am Roberto Hortal, a Product leader and agent of change. I lead organisations in transformational journeys to make Empowered Product Teams a part of their DNA. …
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A Product Pioneer
Meet Roberto Hortal: a tireless innovator with over 20 years’ Product and Innovation experience at senior level across a range of sectors including Education, Green Tech, Energy, Retail, Travel, Insurance and Telecommunications.
I am Chief Product and Technology Officer at Wall Street English. Throughout my career, I have led Product, Technology and Innovation at several global B2C and B2B organisations.
I am passionate about transforming organisations, adopting the tools and practices of the Internet era to respond to the evolving needs of customers and colleagues.
I am Chief Product and Technology Officer at Wall Street English. Throughout my career, I have led Product, Technology and Innovation at several global B2C and B2B organisations.
I am passionate about transforming organisations, adopting the tools and practices of the Internet era to respond to the evolving needs of customers and colleagues.
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Don’t just take my word for it
Roberto is a corporate entrepreneur and disruptor from within. When he joined EDF Energy the company was well behind customer expectations in its digital maturity. Roberto quickly step changed the company's digital offering. This was a great success. Digital is now the lead channel for winning and serving customers. Martin Stead. Marketing Director. EDF Energy
Articles
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The Evolution of Marketing Roles: From Traditional to Product Management
Marketing roles have been undergoing a transformation, with traditional marketing practices evolving into product management. This shift is driven by …
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New to Product Management? Navigating the Obstacle Course to Success!
So, you’ve decided to take the plunge and become a product manager? Congratulations! You’re about to embark on an exciting and challenging journey. …
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Beyond the Bestsellers: 3 Little-Known Books on Product Management You Need to Read
When it comes to learning about product management, there are plenty of well-known books that get recommended time and time again. From "Inspired" to …
So You Want to be a PM? Lead an Empowered, Autonomous, Cross-Functional Team to Enhance Customer Outcomes and Continuous Improvement
This is a post in my So, you want to be a Product Manager? series. If you’re keen on being a Product Manager, you have to know how to lead an …

So You Want to Be a PM? Master Product Discovery and the Frameworks and Tools that make it great
This is a post in my So, you want to be a Product Manager? series. As a Product Manager, the discovery process is an essential step in developing …

So you want to be a PM? Start with why
The role of a product manager is critical to the success of a product. The first responsibility of a product manager is to discover and understand the …
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