Remixing your marketing mix online

I have been invited to publish a guest post at Smart Insights on the challenges and opportunities of applying the Marketing Mix in Digital Marketing.

I often hear that the concept of the marketing mix isn’t so useful any longer in this era of customer-first. But I believe it is still highly relevant today as a framework to develop digital marketing strategies. In my guest post at Smart Insights post I take a look at situations where I have found it useful to develop and refine customer propositions.

I am very interested in hearing your thoughts about applying long-standing Marketing constructs in the Digital space. Please use the comments!