2011 is slowly winding down and Christmas is just over the horizon. I'm looking forward to a few days off, but also to coming back in 2012 and getting stuck in. 2012 will be a very different year in …
Remixing your marketing mix online
I have been invited to publish a guest post at Smart Insights on the challenges and opportunities of applying the Marketing Mix in Digital Marketing. I often hear that the concept of the marketing …
Design decisions that will kill your business – the Web App fallacy
Frequently, I come across blog posts that highlighted the latest and coolest Web design. Typically no more than skin deep, these posts rarely address the downsides and risks that adopting those …
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A new chapter opens for me at EDF
Holidays are over: after a couple of weeks of glorious sunshine and paella in Benidorm I started my new job at EDF Energy on Monday. In front of me lies a wonderful green field lush with possibility. …
UK salary survey for digital marketing – how much are you worth?
New Media Age have published a digital supplement containing their findings from a survey of 2,000 UK digital professionals on both client and agency side. Digital salary data - client side The data …
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A solid content marketing framework – the content grid v2
Content marketing. We all know it's really important, but do we know where to start? I know I find it particularly hard, considering the broad meaning of the word content and all the channels, metrics …
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