What happens when the people who decide your technology treat it like a commodity to be purchased, not a capability to be grown? The short answer: expensive failure. The recent collapse of an Oracle …
The Maths of Artificial Intelligence: Why Equations Matter More Than Hype
Is AI magic, or is it just clever arithmetic dressed up in buzzwords? When product and technology leaders hear about large models, prompts and fine‑tuning, it’s tempting to treat these as black boxes …
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Benedict Evans: The Great Unbundling
Benedict Evans, the highly respected tech journalist and analyst, produces a big presentation every year exploring strategic trends in society and the technology industry. This year's presentation …
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Looking back: a career in Digital
I just came across this infographic on the evolution of Computer Science and the Internet. It made me think about the parallels between the disciplines that have shaped my career, and my personal and …
The new tech-savvy Marketing department
Once upon a time not so long ago, the Internet belonged in IT. I've experienced that myself - when I was running easyJet's Web presence worldwide I was in IT, not the Marketing or Commercial …
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