This is a guest post by Ilan Nass at Taktical, a Digital Marketing agency in New York. Growth teams have been getting a lot of attention lately, prompting questions and, perhaps, some confusion about …
7 Tips For Building, Launching, and Maintaining a Successful Mobile App
This is a guest post by @araesininthesun. Rae Steinbach is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in …
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The new tech-savvy Marketing department
Once upon a time not so long ago, the Internet belonged in IT. I've experienced that myself - when I was running easyJet's Web presence worldwide I was in IT, not the Marketing or Commercial …
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EDF Energy Highly Commended for Outstanding Work
Thanks to the efforts of the EDF Energy Marketing and Brand teams, EDF Energy was highly commended for outstanding work at last night's prestigious Marketing Society Awards for Excellence, for our …
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Content Marketing, the best fit for Financial Services
Content Marketing has been identified by Smart Insights as The Most Inevitable Trend In Marketing. Marketing is a practice littered with superlatives and it may be tempting to disregard their view as …
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Freemium is the new free
Free to access, advertising supported pages are the Internet's oldest business model. Advertising is the blood of the web. It sits on billions of pages and pays for the efforts of millions of …