Leader in Product Management and Digital Innovation.
Marketing roles have been undergoing a transformation, with traditional marketing practices evolving into product management. This shift is driven by an increased focus on customer-centric product …
Continue Reading about The Evolution of Marketing Roles: From Traditional to Product Management →
This is a guest post by Ilan Nass at Taktical, a Digital Marketing agency in New York. Growth teams have been getting a lot of attention lately, prompting questions and, perhaps, some confusion about …
This is a guest post by @araesininthesun. Rae Steinbach is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in …
Continue Reading about 7 Tips For Building, Launching, and Maintaining a Successful Mobile App →
Once upon a time not so long ago, the Internet belonged in IT. I've experienced that myself - when I was running easyJet's Web presence worldwide I was in IT, not the Marketing or Commercial …
Continue Reading about The new tech-savvy Marketing department →
Thanks to the efforts of the EDF Energy Marketing and Brand teams, EDF Energy was highly commended for outstanding work at last night's prestigious Marketing Society Awards for Excellence, for our …
Continue Reading about EDF Energy Highly Commended for Outstanding Work →
Content Marketing has been identified by Smart Insights as The Most Inevitable Trend In Marketing. Marketing is a practice littered with superlatives and it may be tempting to disregard their view as …
Continue Reading about Content Marketing, the best fit for Financial Services →
