I was in London today judging the first ever Connect awards 2007. I was originally selected to focus on Electronic Marketing but ended up also a judge for the Call Centre category. Luckily the other judges in my goup were knowledgeable in that space and helped me there.
I’m not going to spill the beans on the results: interested parties should book their tickets now and find out at the event, where they’ll also be able to meet me and my fellow judges. Suffice it say though that Direct Marketing seems to be an opportunity that a lot of agencies and their clients should be exploiting in a lot more depth. Alternatively, it may be just a healthy sign that online executions are integrated and don’t neatly fit the boundaries of Direct.
What do you think, opportunity or old-media mold not fit for purpose? Comments welcome!