The product manager is a key role in businesses today. They are responsible for the overall success of a product, from conception to launch and beyond. There are many different ways to see the role …
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The Rise of Agile Product Development
In today's rapidly changing world, businesses need to be able to adapt quickly to new market conditions and customer demands. This is where agile product development comes in. Agile product …
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The Evolution of Marketing Roles: From Traditional to Product Management
Marketing roles have been undergoing a transformation, with traditional marketing practices evolving into product management. This shift is driven by an increased focus on customer-centric product …
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New to Product Management? Navigating the Obstacle Course to Success!
So, you’ve decided to take the plunge and become a product manager? Congratulations! You’re about to embark on an exciting and challenging journey. But before you start, there are a few pitfalls that …
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Beyond the Bestsellers: 3 Little-Known Books on Product Management You Need to Read
When it comes to learning about product management, there are plenty of well-known books that get recommended time and time again. From "Inspired" to "Hooked," these bestsellers have helped countless …
So You Want to be a PM? Lead an Empowered, Autonomous, Cross-Functional Team to Enhance Customer Outcomes and Continuous Improvement
This is a post in my So, you want to be a Product Manager? series. If you’re keen on being a Product Manager, you have to know how to lead an empowered, autonomous, cross-functional team. And not …