The COVID-19 pandemic has shown that product teams need to be prepared to adapt to change quickly. This means having a strong understanding of the customer and being able to pivot quickly when necessary, as well as developing the ability to work as a team through difficult moments.
One way to build resilience in a product team is to focus on:
- Empathy: Product teams need to be able to understand the needs of their customers, even when those needs are changing rapidly, listen to customer feedback, conduct user research and continuous discovery. All to be able to put themselves in the customer’s shoes.
- Agility: Product teams need to be able to adapt to change quickly. They need to be able to make decisions quickly, iterate on products frequently, and be willing to fail and learn.
- Communication: Product teams need to be able to communicate effectively with each other and with the rest of the organization. Working in the open, being transparent about what is going on, sharing information quickly, and resolving conflicts effectively.
Product teams can build resilience and be better prepared to respond to crises by focusing on these principles.
Resilience also applies to the team itself, and the people in it.
- Focus on the long-term: It is important to remember that crises are temporary. By focusing on the long-term, product teams can stay motivated and keep working towards their goals.
- Take care of yourself: It is also important to take care of yourself during a crisis. This means getting enough sleep, eating healthy foods, and exercising regularly. Taking care of yourself will help you to stay mentally and physically healthy, which will make it easier to cope with stress.
- Reach out for help: If you are struggling to cope with a crisis, don’t be afraid to reach out for help. There are many resources available to help you, including mental health professionals, support groups, and crisis hotlines.
Building resilience is not easy, but it is essential for product teams that want to succeed in the long term. By following the tips above, product teams can build resilience and be better prepared to respond to crises.