2 months in, a look at the past and future of Co-op membership services

The Co-op Annual General Meeting (AGM) last Saturday gave me an opportunity to reflect on what I’ve learned during my first 2 months at the helm of Membership Products and Services.

A very good start for Membership

The membership scheme launched in September 2016. In January, we posted about our ambition: we want 1 million new members this year. Last week, we announced that we’ve added 850k new members. What a great result for the team!

Members have earned over £45 million from the 5{acc93bc4c50d705b6582df8463c6e78eab363e734bea58beb26f7f541e3e6037} they get back by buying Co-op products and services. They also earn 1{acc93bc4c50d705b6582df8463c6e78eab363e734bea58beb26f7f541e3e6037} for local causes and since September they’ve accumulated £9 million for 4,000 local causes across the UK.

https://twitter.com/coopuk/status/865858342551515136

The future is even brighter: we have plans to make it much easier to transact as a member across the entire journey: from signing up in-store and online to earning, spending and raising money for causes across the range of Co-op businesses.

I have written about the first 8 months of Co-op membership in more detail at the Co-op Digital Blog, including our thinking about new products and services and our efforts to better meet our members needs on mobile platforms.

Membership is in great shape and we have a great team working hard to make the membership experience better and better every day. It’s a great time to be a Co-op member. If you are not yet a member, you should #JoinUs and become a member now!

We publish a membership results dashboard for all to see.