We’ve just announced Blue +Price Promise at EDF Energy. We’ve been working on the product for a while and I am very happy to see it live and selling well. This has been my first beginning-to-end product launch at EDF Energy and I have learned a lot about the industry, the organisation and the regulatory environment when working on it. Nothing like jumping at the deep end!
The product has launched with a massive TV and Internet advertising campaign featuring a derivative of the My Keepon Dancing Robot. Initial reactions are great: people love the product and the character, Twitter is full of positive sentiment and the YouTube video is clocking up views faster than anything we’ve done before.
Haven’t seen the Dancing Robot advert yet? Here it is!
UPDATE: There is a new ad:
UPDATE 2: And a newer one!