Innovative Search Campaigns talk and slides on Universal Search

Today I spoke at Revolution’s Innovate Your Paid & Natural Search Campaigns For Maximum ROI.
My presentation centred on Google’s Universal Search, Google‘s current way of presenting search results mixing pages, pictures, video and more. I explored how Universal Search introduces a range of opportunities for Online Marketers and how MORE TH>N Business has benefitted from moving early to take full advantage of them.
What do you think are the key opportunities and threats presented by Universal Search? Is it a revolution for SEO and PPC or just not much of a change at all? Let me know in the comments!