Yesterday’s Media Guardian contained a feature on forward-thinking brands mining Search’s vast commercial potential, beyond mere Direct Response traffic generation.
Inset, a box titled Strategic Thinking, MORE TH>N contains excertps from a conversation the journalist and I had a few weeks ago.
It looks like the article is not (yet?) available online. The scanner is still in a box as we’re in the middle of moving house to Brighton. The low-light iPhone snap is unreadable but it is as good as i can do for now.
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