In 1911, Frederick Winslow Taylor published The Principles of Scientific Management. His argument: break any task, however complex, into its constituent movements, optimise each one, and assemble the …
Hortal.com Blog
We’re Hiring Product Managers for the Last Decade
The product manager skills we use to hire were built for a version of the job that no longer exists. Not outdated in the way that job descriptions lag reality by a year or two. Structurally wrong: …
Continue Reading about We’re Hiring Product Managers for the Last Decade →
Agentic AI for Product Leaders: What You Actually Need to Know
After 25 years leading product and technology teams, I thought I understood technology cycles. The hype, the overpromise, the disappointment, the slow maturation into something genuinely useful. I …
Continue Reading about Agentic AI for Product Leaders: What You Actually Need to Know →
Agentic AI won’t fix your product leadership — it will expose it
Your product team just announced they are building an agentic system. You feel that familiar unease — the one you felt during the Agile roll-out that never really stuck, the data lake that became a …
Continue Reading about Agentic AI won’t fix your product leadership — it will expose it →
AI Won’t Save the Kingdoms We Built
There is a version of the AI transformation conversation I keep hearing from senior leaders, and it goes roughly like this: AI can surface dependencies, summarise context, reduce the cost of …
Continue Reading about AI Won’t Save the Kingdoms We Built →
Automation Is a Lie
That is how Dan Shipper put it on Lenny Rachitsky's podcast last week. Shipper runs Every, a media and software company that has been operating as a live experiment in AI-native work for the past two …