I've only recently started using Twitter. I have not been an early adopter of the short-message-to-the-cloud service. I signed up early but didn't use it. I didn't understand what was in it for me. …
Hortal.com Blog
Innovative Search Campaigns talk and slides on Universal Search
Today I spoke at Revolution's Innovate Your Paid & Natural Search Campaigns For Maximum ROI. My presentation centred on Google's Universal Search, Google's current way of presenting search results …
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Keyword marketing, opportunity or threat?
More and more companies are directing customers to type short phrases in search engines instead of promoting URLs. People as varied as the BBC and Norwich Union are directing prospect customers to …
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A business model for Twitter?
Unless you've been living under a rock for the past few months, you've heard of Twitter, the short-form social text broadcasting service that everyone online is constantly using. In fact, you're …
Blogging behind your back presentation
I just finished my talk on PRWeek's Social Media conference. Great initial feedback both face to face and via Twitter. I'm glad they liked it. The presentation is now available at …
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Speaking at PR, Social Networking And Blogging In Practice
On Tuesday the 27th I'll be at the Barbican Centre speaking on the subjects of online reputation management and participation in social media as a brand. My audience: some of the brightest PR …
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