This is a guest post by Liz Hartley @lizzieboo77. I want to thank Liz enormously for taking the time and for allowing me to publish her story. Interested in guest posting? Get in …
Continue Reading about Comparing meerkats and other car insurance →
Leader in Product Management and Digital Innovation.
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This is a guest post by Liz Hartley @lizzieboo77. I want to thank Liz enormously for taking the time and for allowing me to publish her story. Interested in guest posting? Get in …
Continue Reading about Comparing meerkats and other car insurance →
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Financial services organisations like to outsource. We buy the services of the best global IT, Marketing, Legal, Management and other consultants. By and large this is a successful operating model. A …
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Microsites are everywhere. A cursory look around the net reveals that many eMarketers believe no campaign is complete without a temporary, often flash-rich and content-starved site perched atop its …
Continue Reading about Are Microsites the worst idea in the eCommerce world? →
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Steve Henry over at Brand Republic discusses in a very intriguing article an idea that I have been pondering for a couple of years, ever since I was asked about the future of the relationship between …
Continue Reading about Digital Agencies: the new dinosaurs →
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Content Marketing has been identified by Smart Insights as The Most Inevitable Trend In Marketing. Marketing is a practice littered with superlatives and it may be tempting to disregard their view as …
Continue Reading about Content Marketing, the best fit for Financial Services →
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Hitwise today published figures today showing that in the UK Social Media sites received more visits than Search Engines in May. The Twittersphere has predictably picked up the news as a sign of some …
Continue Reading about Social media surpasses search traffic, but is it relevant to eCommerce? →
I’m always curious and keen to hear from fellow product people and innovators.