Zingy is going viral in its new appearance for EDF Energy.
The new incarnation of EDF Energy’s Thank yous customer rewards programme features Zingy atop a Zoetrope (a 19th-century optical toy based on persistence of vision principles) featuring all the prizes that can be won by EDF Energy customers.
Olympic tickets, VIP rides at the EDF Energy London Eye, hot air balloon rides at the Eden Project, home energy efficiency makeovers, meeting athletes, etc are all depicted at the Zoetrope under the warming gaze of Zingy, the embodiment of Feel Better Energy.
The Thank yous Zoetrope is no 3D model, it’s an actual object -quite a large one in fact- and has the potential to go viral both online as well as in the real world. Who knows? It may be coming to a place near you soon! Zingy itself has not yet made an appearance as a real-life character. Its inspiration, MyKeepon, has meanwhile become a bit of a hit at Amazon and other Internet retailers.