The BBC looks at Aggregators

The BBC aired Price Comparison Sites: deal or no deal? last Friday (BBC 2).
The program looks at the pros and cons of Insurance Price Comparison sites, from convenience to issues around data translation and pushy sales practices.

You enter the comparison site, and within a few minutes your phone is ringing and somebody is trying to flog you something you don’t want – and that’s not acceptable. Lord Lipsey
Former chair of the Financial Services Advisory Panel

The fact that the BBC are looking into it shows that Insurance Aggregators have gone mainstream. The implications for online insurance brands are profound. The BBC’s involvement increases the pressure in two ways – by directly increasing consumer awareness to even greater extents, and by highlighting areas of concerns that neither aggregators nor insurance companies have understood fully nor may know how to address.

Read the article or watch it on the iPlayer (while it lasts) and let me know your thoughts in the comments.